New Market Opportunities Call For Emerging Technologies And Services From Utilities

In this ever-changing energy market the demand for innovative offerings is increasing creating new opportunities for all the players within the value chain. Power Utilities are in a good position to play an even more important market role by coming up with emerging technologies to meet the needs of their enterprise customers. New customer relationships and tailored business service models will help the companies to differentiate themselves from other market competitors. Market challenges and government regulations leave no choice to them, but to create new products/solutions to offer to end-users. More attractive large-scale renewable energy choices are introduced to let customers buy large-scale over the grid.

In some markets renewable energy has become cost-competitive thus allowing utilities to keep prices low for customers. Many companies are using renewable energy on-site, but it has its limits. The one that are committed to 100% renewable energy target must rely on the grid and the utilities have to offer new solutions.

In order to express their needs to U.S. utilities, 65 companies have signed on to the Renewable Energy Buyers’ Principles, which state what big businesses are looking for when buying renewable energy from the grid. The information is of great value to the utilities and it helps them address those requirements and needs by providing efficient renewable energy options to their customers. Right now there are 13 green tariff options across 10 states that traditional utilities have created in order to meet customer demand and be more competitive when attracting new businesses. Although green tariffs are only a small part of the total renewable energy market, they provide a path for renewables at a moment when demand is on the rise from smaller companies, universities and hospitals.

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